Identify opportunities to improve structure and categories
Boost the potential of a media site
Discover how Julien was able to analyze the magazine’s entire site through crawling, log analysis and segmentation. This gave him a more concrete, “3D” view of the different sections.
Julien Ferras and his SEO team were able to manage a large volume of URLs, identify structural problems, and understand the reasons for excessive crawling.
Thanks to quick corrective actions, Paris Match set up a coherent tree structure and improved the organic readership of Paris Match.