Data warehouses bring together all of a company’s data. This data can then be made available through a data mart so that it can be used by data analysts and by different departments. Similarly, cloud storage facilitates access to data by different tools and processes. SEO analyses can rely on data from either location in order to provide a business-oriented view. Alternatively, SEO data can also be sent to either location to allow business-wide analyses to take SEO impact into account and justify investment in SEO.
These connections are facilitated by the means available to connect to platforms that handle SEO data, and the data formats involved. In Oncrawl, for example, different formats for exports, a broad API, and connectors to key tools fill this role.